The company was structured in the best Silicon Valley tradition of attracting people of the highest caliber by offering an exciting challenge and founders’ stock. They would then be motivated to dedicate their lives to the success of the company, working long hours and doing everything themselves to begin with, with the expectation of becoming the highest officers in the company when the product proved its value. There were key players in charge of R&D, manufacturing, marketing, and experts in electronic hardware, software, and physical engineering and design. John transformed himself as he got the company going. In three months he changed from a free-living and easygoing person to someone who was dedicating every second of his life to a single purpose.
— Bill Moggridge, Designing Interactions