This week we learn how to overcome product-market fit, look at a DIY survival kit to fight the climate crisis and reveal unique tactics in competition through the lens of air warfare.
🐦 Tech (mainly) tweets I'm reading
Shailesh Lakhani says you cannot buy product-market fit.
Rahul Vohra, CEO of Superhuman wrote an excellent step-by-step guide to product market fit.
I will pause here to explain just how significant this is in the school of start-ups. 80% of start-ups are known to fail before they find product market fit. Until know the best theory for finding product market fit was iteration.
That's right - there was, until now, very little useful advice on how to overcome 80% of the risk that your start-up will succeed.
Rahul has described and proven a metric-based approach to continuously optimize for product market fit in a very personal and open narrative about Superhuman.
I've personally ended up in the Bay Area during the Camp Fire tragedy. While the damage done to homes and lives is immeasurable, there is also a carry over impact on air quality. San Francisco today has the worst air quality in the world.
For a lot of people this prompted some thoughts about emergency kits, Gordon Brander offers two suggestions:
Get a FEMA emergency kit
Or build a DIY back-up bag.
Patterns of Conflict is a presentation by John R.Boyd, a pioneering US Air Force pilot and military strategist. He discusses general principles of conflict including obscure but relevant methods like shrinking time. Relevant for anyone competing in business.