Week 11 ā€“ Why Product Market Fit cannot be bought
1 min read

Week 11 ā€“ Why Product Market Fit cannot be bought

Hi Reader,

This week we learn how to overcome product-market fit, look at a DIY survival kit to fight the climate crisis and reveal unique tactics in competition through the lens of air warfare.

šŸ¦ Tech (mainly) tweets I'm reading

Shailesh Lakhani says you cannot buy product-market fit.
Rahul Vohra, CEO of Superhuman wrote an excellent step-by-step guide to product market fit.

I will pause here to explain just how significant this is in the school of start-ups. 80% of start-ups are known to fail before they find product market fit. Until know the best theory for finding product market fit was iteration.

That's right - there was, until now, very little useful advice on how to overcome 80% of the risk that your start-up will succeed.

Rahul has described and proven a metric-based approach to continuously optimize for product market fit in a very personal and open narrative about Superhuman.

šŸ• Survival

I've personally ended up in the Bay Area during the Camp Fire tragedy. While the damage done to homes and lives is immeasurable, there is also a carry over impact on air quality. San Francisco today has the worst air quality in the world.

For a lot of people this prompted some thoughts about emergency kits, Gordon Brander offers two suggestions:

Get a FEMA emergency kit

Or build a DIY back-up bag.

šŸ† Competition

Patterns of Conflict is a presentation by John R.Boyd, a pioneering US Air Force pilot and military strategist. He discusses general principles of conflict including obscure but relevant methods like shrinking time. Relevant for anyone competing in business.