Aftermath of a Fortnite build battle
High ground ultimately is a point of higher potential energy. Higher potential energy in the form of gravity optionality allows the high-ground holder to move downward without expending significant energy..
In Business strategy, a “high ground” positioning could mean a position of greater optionality or greater information. For example, a vertically integrated player can decide which parts of the value chain are more profitable and reduce their offering easily. A low cost player has more freedom to raise prices as their monopoly strengthens whereas premium players often cannot justify price decreases due to high costs.