High ground
1 min read

High ground

Aftermath of a Fortnite build battle

High ground ultimately is a point of higher potential energy. Higher potential energy in the form of gravity optionality allows the high-ground holder to move downward without expending significant energy..

In Business strategy, a “high ground” positioning could mean a position of greater optionality or greater information. For example, a vertically integrated player can decide which parts of the value chain are more profitable and reduce their offering easily. A low cost player has more freedom to raise prices as their monopoly strengthens whereas premium players often cannot justify price decreases due to high costs.


Thalassocracy from Atomic Rockets

Thalassocracy from Wikipedia